As I usually do every couple of months, I review the various products that have come and gone since 2000 claiming to prevent the hangover. There have been over 100…most are gone and every so often another appears. The latest is something called Remedy Hangover Prevention. You can look them up if you’d like but I just thought it funny that they would use an oxymoron to name themselves. With Vitamins and Amino Acids their claim is prevention. How ironic that their own labeling suggests another dose the next morning if you still feel bad. I’m sorry, that is not PREVENTION. Prevention means exactly that…there should be no hangover symptoms. This is the problem in our industry…tell the truth and do not mislead. Back to the hangover. What exactly is alcohol? Rather than go into the science, let’s just simplify. Alcohol is an oxidant. It’s metabolization by the body (primarily the liver), promotes free radical formation that results in an inflammation response creating the flu like symptoms of the hangover. It’s that simple. The product that you should use to PREVENT the hangover must be something that will ‘anti’ oxidize, in other words something that will negate the oxidation aspect of the alcohol. That is why LiverGARD exists and has for many, many years. Until we discovered that it does PREVENT the hangover about 10 years ago, the raw material had been used to support liver health in a variety of applications. We named it First Call (as opposed to Last Call) as a moniker associated with drinking alcohol. Just recently we changed the name to help the average consumer understand it’s primary function – LIVER HEALTH. LiverGARD is a tremendous antioxidant. So much so that it’s at least 23x the antioxidant power of blueberries. That’s the simple explanation for it’s ability to help your body PREVENT the hangover. Stepping away from drinking…we are assaulted everyday with oxidative stressors; from the air we breathe to the water we drink. Antioxidants are extremely valuable in supporting natural bodily functions and invaluable in maintaining health and wellness. Let’s look at it another way. How do you know something is a powerful antioxidant? One way is to look at shelf life. For example, look at fresh produce. It goes bad sitting out on the shelf…lasts a bit longer in the refrigerator…and can last a good while in the freezer. LiverGARD can stay in it’s bottle for over 3 years before we can actually begin to measure it’s decline in protective qualities. 7 years later it still is extremely potent and we still measure enough active response in raw material from 10 years ago to keep our PREVENTION claim valid. A product with only a 6 month shelf cannot have much antioxidant value, therefore cannot offer too much value in hangover prevention. That’s simple fact. Do the research, compare products yourself and see why LiverGARD has been around so long. It simply is a better choice for your liver health. And yes, it will PREVENT the hangover if you follow directions. Taking it everyday is not a problem and simply a good idea. Visit us a www.livergard.com or www.preventhangovers.com to see the research and factual information on our product. Almost no natural food products have been awarded patents. We have. You can look it up. What is another reason we’re still here and most other products are gone? It has to work. LiverGARD works whether you drink or not.
In health and wellness, NBPI
