Why do people drink wine? I’ve asked quite a few people over the past few weeks trying to understand their motivation to open a bottle of wine and the answers are all over the spectrum. From complementing a meal, to improved heart health, to socializing, and even as a habit. What was clear through all of the words was the nuance of ‘lifestyle’. Some took their wine drinking seriously; others simply because it was right in front of them. For most the enjoyment was not so much the flavor, texture, or finish of the wine as it was the events surrounding the moment. To top off my questions, I asked if any of them had ever experienced a headache or a little ‘fogginess’ the next day as a result of their wine ‘enjoyment’. Though not astounding to me, the answer I received was an affirmative. What was astounding to them was the fact that when they thought about it, it was quite often that they had these negative consequences, yet these effects were not so severe as to have them rethink their lifestyle choices. That’s when our conversation would turn to the question: What if you could do one thing different that would eliminate the ‘bad’ things without changing anything else? Obviously, that was the lead in for LiverGARD as clearly these folks were NOT going to stop drinking. That’s what we, and I, have been preaching for almost 10 years now. As LiverGARD is carried more and more at wineries ( in their tasting rooms) and in stores that sell wine ( and spirits and beer ), this message is being validated. Anything that improves the experience is positive and if health benefits are realized as well, then that’s icing on the cake. Whether you sell wine or drink it, it’s time to consider improving the experience for yourself and/or your customers.
In health,
NBPI
